In the spring of 2017, I took a class called advertising campaigns, where we were privileged to work with Starbucks as our client. The problem that Starbucks was having is that they were not being perceived as a healthy destination, even though food and beverage products that support a healthly and wellness lifestyle were available. We were put in teams of four (my team is seen in the photo below). Out of the 12 teams, we made it to the top 3 and got to present in front of the client.
Copy of the PowerPoint is below.